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Direct Focus, Champion Nutrition Forge Agreement

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By: Sean Moloughney

Editor, Nutraceuticals World

Direct Focus, Vancouver, WA, a marketing company for fitness and health lifestyle products, has entered into a financial agreement with Champion Nutrition, a privately held manufacturer of nutritional supplements located in Concord, CA. Under terms of the agree­ment, Direct Focus will provide Champion with an interest bearing loan of up to $3 million and has an option to buy Champion for $6 million at any time during the next 15 months. Direct Focus began selling Champion’s product line through its direct business segment in August.

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